"Permission Marketing cuts through the clutter and allows a marketer to speak to prospects as friends, not strangers. This personalized, anticipated, frequent, and relevant communication has infinitely more impact than a random message displayed in a random place at a random moment." -- Seth Godin, Author of Permission Marketing,
Simon & Schuster
"The principles of permission marketing are incredibly valuable to everyone involved in media today." --Robert Tercek, SVP Digital Media, Sony Pictures Entertainment
"Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention." --Lester Wunderman, Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world, author of Being Direct.
"Finally, here's a measurable method for marketing in a world filled with clutter." --Eric Hippeau, Chairman, Ziff Davis Inc